Sweetness and goodness harvested just right.
Before the makeover
The inspiration board
Our goal is to preserve Nectara's signature green identity. By combining the freshness of palm trees in a luscious tropical land from the heart of its farmers, we have infused refinement into every new element of the brand identity.
Founded in 2015, Nectara by Hugo Inovasi has partnered with and empowered local farmers in Indonesia, producing brown sugar from high-quality organic coconut trees. Deep within the lush lands of Java, they continue to preserve centuries-old hand-harvesting methods, ensuring that only premium-quality sugar is produced. Nectara came to us with a vision to strengthen its presence in global trade and compete in the international market as the best brown sugar product from Indonesia.
Brand IdentityThe main logo shows mother nature figure holding palm leaf and coconut with Nectara custom logotype.
WebsiteRedesigned to elevate brand perception, improve user experience, and showcase the company's sustainability-driven story. The website highlights brand story, quality promises, organic certifications, and the company’s ethical sourcing while supporting farmers' welfare and putting their best harvest into the global market.
