Post-crying eyes after-care, a skincare to comfort and treat the swollen eyes.
Crafted to gently care for the delicate under-eye area, this elixir offers soothing hydration and rejuvenation. Created as part of a PR activation campaign, the packaging concept reimagines the eye care box as an immersive experience—designed to evoke calm, comfort, and a sense of self-care from the moment it is unveiled.
It all begins with a heartbreak, just like Taylor Swift got inspiration from her story, this project transformed the idea of heartbreak + Taylor’s “Lavender Haze” + Romeo & Juliet classic lit.
Many studies proof the benefit of crying as a self-soothing method when human face unpleasant events. You can let yourself cry at that dark midnight when you can’t hold on the tears anymore. Then, no need to worry on the next day because this product will be the rescue, Verona ‘Depuff’ Eye Serum, a potion of tender care for those windows to your soul.
The design process started with sketches. Always.
Then deep dive in Romeo Juliet, tear catcher in Victorian era & lavender moodboard.
Getting that cap to resemble eye that drips the tear down to inside the bottle, connecting double wall glass serum bottle to the concept.
And now allow me to open the chapter to you, the Verona.
